Azka
Fashion
Transforming social chaos into a premium digital showroom. A strategic freelance redesign that led to 4x brand growth.
Discovery Gap & Credibility Loss
User Research
Interviews revealed that "anonymous" social storefronts lacked credibility. Users demanded a professional catalog to validate quality before bargaining.
Business Goal
Switch from fragmented Instagram DMs to a centralized, searchable showroom that converts social curiosity into direct sales via WhatsApp.
Information Architecture
Designed a zero-friction path from discovery to inquiry. The flow specifically optimizes for a D2C model where sales occur through personal communication.
Wireframe Origins
Lo-fi wireframes focused on mobile "thumb-friendly" grid layouts. Testing validated that users preferred a high-quality "Brand Story" approach.
Evolution: V1 to V2
Legacy V1: Foundation
Hand-coded HTML/CSS/JS. Technical proof of concept that lacked luxury visual authority.
Modern: The Ecosystem
Full Figma overhaul focusing on brand authority and D2C conversion architecture.
